The Impact Of Media On The Upbringing Of Society - 955 Words

Brief Introduction Media today play a major role in the upbringing of society. Whether it is via music, television shows, movies, or social sites, they all play a part in the manner in which we learn and deal with issues in society. In my paper, I will share my interpretation on the new television hit series, Empire. Empire is an FOX Production television series that first appeared on January 7, 2015. It centers on Lucious Lyon, who operates his own hip hop and entertainment company. Prior to establishing his company, Lucious and his ex-wife Cookie Lyon were drug dealers, until Cookie went to jail on drug charges. After being diagnosed with ALS, Lucious Lyon was determined to mentor one of his sons; Andre, Jamal, and Hakeem, with the intentions of having one of them continue the family’s legacy. However, Lucious showed more interest in his son Hakeem, who is a rapper, and thought that he would be the best person to operate the company. His son Andre also suffered from bipolar disorder and was not musically talented but had the most experience running the company. However, he was not considered a great candidate. Jamal was his least favorite son for running the business. This is because Jamal is gay and Luscious vows that a gay man will not run his company. Empire is associated with various social class themes that I can highlight in my paper, but the topic I am addressing is Sex Discrimination. Treating someone unfairly or less favorably because of theirShow MoreRelatedMy Culture Has An Impact On My Socialisation Essay1238 Words   |  5 PagesCulture has an impact on my Socialisation Introduction In order to know my ability in my culture, I need to understand what my cultural awareness is from a personal and professional perspective. 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For example, â€Å"As of today, there are a little over 322 million people that live in the United States, 64% of whom own a smartphone. This means that approximately 206 million people have access to social media, anywhere at any time. Furthermore,Read MoreEssay on Kailum GormanWeek1Assignment976 Words   |  4 Pagessimultaneously to shape that aspect of your family life. Race, class, and gender are all interactive systems because they are all strongly connected and relate to one another and determine how we view society and what our upbringing is like. For example, the financial state of your family can separate one’s upbringing from that of another. When I was young both my parents worked full time and while we didn’t have a lot of luxuries, we did have life essentials such as food and shelter. This would be opposite

The Argument From Religious Experience - 1460 Words

The Argument from Religious Experience The argument for God, based on personal Religious experiences, is an argument that cannot be refuted by others. While others may not have the ability to prove the existence of God, through another’s experiences, they also cannot disprove this existence. A person’s personal experiences are something that no other person can determine, nor argue. My experiences are my interpretations for the occurrences within my life, therefore, another person cannot determine what my true experiences are, or how they make me feel or believe. Kreeft points out that there really is no need for an argument for the existence of God, based on these personal experiences, since another person cannot determine another’s†¦show more content†¦These experiences cannot be argued by anyone, since the person in which it occurred, is the only one with the ability to provide the reality to others. While a person may not have the ability to argue the experiences of another person, one can certainly argue the differences in these reported experiences. Accounts from different people, who cite various experiences, creates an argument against the existence of God, based on religious experiences. Utilizing these inconsistencies, people attempt to refute the existence of God by outlining these inconsistencies with various reports of the people claiming to have received these experiences (Holt, 2008). Persons who are skeptical of the religious experiences to support God will look to find inconsistencies within the stories of those reporting these experiences. However, to the believer, variances are a way of action for God. None of the miracles performed within the Bible were performed in the same manner. While the overall miracle may have been the same, the manner in which it was performed may vary. As an example, Jesus healed two blind men in vastly differing ways. One man, Je sus spat in the dirt to create mud, then rubbed the mud on the man’s eyes and instructed him to wash in the pool of Siloam, to which the manShow MoreRelatedAnalyse the Argument of the Existence of God from Religious Experience1171 Words   |  5 Pagesi) Analyse the Argument for the Existence of God from Religious Experience (18) The argument for the existence of God from Religious Experience is a simple one, with only two premises. The first being that some people have, or have had a religious experience, the second premise is that these are only explicable though God, thus leading to the conclusion that God exists. This leads us to question, what exactly are religious experiences? Theologians have struggled for centuries trying to defineRead MoreThe Argument for the Existence of God Essay1159 Words   |  5 PagesThe Argument for the Existence of God It is an undisputed fact that some people claim to have experienced God. It is these religious experiences that have been used by philosophers to argue for the existence of God. The main way of expressing the argument from religious experience is as follows: P1 Someone experiences an entity C1 The entity exists P2 Someone has experienced God C2 God exists Those who champion the argument seek to differentiate ordinary Read MoreExamine some of the key principles of the argument for the existence of God based upon religious experiences765 Words   |  4 Pagesprinciples of the argument for the existence of God based upon religious experiences Religious experiences are experiences we have of the divine or God. These experiences may be Mystical experiences, conversion experiences or revelatory experiences. Paul Tillich states that religious experience is a feeling of ‘ultimate concern’, a feeling that demands a decisive decision from the one receiving it. He describes it as an encounter followed by a special understanding of its religious significance. 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For James, religious teachings, practices and attitudes are second hand religion, which later develop as individuals reflect on their common experience. It is the actualRead MoreThe Argument For The Existence Of God1674 Words   |  7 PagesI do not find the three arguments I analyzed satisfactory for the existence of God. The existence of God simply cannot be proven. Regardless of how strong a person’s faith is, or how many miracles they claim to have witne ssed, God can only ever be a possibility. First, I will discuss why Pascal’s wager is not a satisfying argument for the existence of God. I will then examine C.D. Broad’s â€Å"Argument for the Existence of God†, and why it is also not a satisfying argument for the existence of GodRead MoreKey Concepts of Religious Experience as an Argument for the Existence of God707 Words   |  3 PagesKey Concepts of Religious Experience as an Argument for the Existence of God The argument is of an a posterioi nature, therefore it is inductive. This means the argument uses data and evidence from which conclusions are drawn. The argument of experience must involve a sense of encounter, the experience of the encounter therefore has been seen, felt and sensed and therefore making the experience exist to us (Hume). These experiences seem to be widespread throughout societyRead MoreDoes God Exist?1366 Words   |  5 Pagesexists. Depicted in the painting there is a higher being or God watching over Jesus and his disciples. There are many arguments and ideas for the existence of a higher being or God, some of the main ones are; Pascal’s Wager, the Ontological argument, the Cosmological argument, the Teleological argument, the Moral argument, and the argument from religious experience. A classic argument that is used a lot is the first cause that states †all events in the natural world must have a cause therefore God mustRead MoreThe Challenges Posed For Religious Believers By Religious1713 Words   |  7 PagesThe challenges posed for religious believers by Religious diversity will be discussed in this paper. First, one must understand what Religious diversity is. Religious Diversity refers to religions making mutually exclusive claims that contradict one another. For t his discussion, Religious Diversity will focus on contradictory claims on reaching salvation and connecting with god depending upon ones personal religion. This discussion pertains to all major western religions like Judaism, Islam, andRead MoreThere Be Dragons : Effects Of Unexplored Religion On Nurses Competence1425 Words   |  6 Pageswriting to create a persuasive argument. Pesut uses an appeal to intellect through diction, and deductive reasoning, as well as several strong appeals to emotion to create an effectively convincing argument; however, an account of her own experiences would have strengthened her argument further through ethos and pathos. First, Pesut uses the arrangement of her ideas to appeal to the audience’s intellect. The article is arranged through deductive reasoning from broad to more specific, as she first

Market Research Celebrity Endorsement

Question: Discuss about theMarket Researchfor Celebrity Endorsement. Answer: Introduction Celebrity endorsement is not a new idea in marketing strategies. These endorsements have been used to sell products for a long time. The idea is to use the idolization of celebrities to promote products, encourage consumers to buy that product either directly or sublimely. Endorsements directly affect product sales and brand loyalty. Endorsements by celebrities boost consumer confidence regarding the product and add to brand value. It attracts new consumers and eventually increases the companys productivity. Marketing strategies have undergone a huge change in the last century. From utilizing traditional methods, companies have taken risks and innovated new methods to sell their products and modified their advertising processes. Marketers nowadays have understood that the celebrity endorsements are the best way to display the products, create a unique identity of the brand and influence customer behaviors. It might result in huge expenditure for the company, but in the end, brings in maximum profit. There is a risk in the strategy, but it does create a buzz required to popularize the company and its brand name. On the other hand, it creates and obligation for the company to deliver what it promises. Various mediums are utilized as pathway to advertise the product using celebrity endorsements (Rafique 2012). Advertisement, as a strategy, persuades consumers to buy products and utilize services. Mediums like TV, radio, print, billboards and so on are used to spread the message. The deciding factor of the form of advertisement best for a product or service depends on the nature of the industry or firm and its objectives. Exclusive Clothing Inc. is a local clothing retail store in Melbourne. They are looking to expand their promotional strategies and are aiming to use celebrity endorsement as a tool to do that. They aim to find out what kind of celebrity endorsement would be effective and how to implement that endorsement to make it more effective. Literature Review Several researches have assessed the behavior of consumers as a result of celebrity endorsements. Findings show that most of the times celebrity endorsements make the brand image more reliable and help in brand recall. Chan (2013) states that celebrities used for endorsements influences a consumers brand loyalty and their willingness to recommend that brand to others and help in word-of-mouth marketing. Upadhyay and Singh (2010) who believe that a celebrities name and general perception, their market status and current performance in their respective fields have a huge impact on the consumers consumption intent have counteracted this. They have taken an example of an athlete and his endorsed brand. They have performed researches to judge the connection between and athletes performance and the consumers views of him as a role model. They conducted a causal conclusive research and suggested that poor performance results in negative influence on the brands credibility and the athletes name too. Moreover, what affects the most is the image of the celebrity outside of the field and how he carries himself there. On the other hand, Choi and Rifon (2012) suggests that if the celebrity endorsing a product seem as a person consumers can relate to, it can build a positive relationship between the brand and the consumer. Moreover, as Australia is sports-loving country, athletes make for good endorsers here. They conducted a quantitative research to evaluate this hypothesis and suggest further research on the same in relation to clothing brands. Purchasers, paying little mind to aim or mindfulness, form multidimensional points of view speaking to their mental self portrait in various settings or attitudes (Sirgy 1985). This incorporates a genuine self, alongside a perfect, social, and other different selves that all rouse and drive a customer to make buys in light of enthusiastic variables (Boyatzis and Akrivou 2006). Moreover, the utilization of big name embraced things helps purchasers conquer any hindrance between the VIP, or brand's, picture and the buyer's optimal self idea (Choi and Rifon 2012). This is vital as discoveries demonstrate that shoppers will indicate more positive mentalities toward the promotions, mark, and will have raised buy expectations with the brand if the endorser matches with their optimal self, falls in accordance with their optimal picture, or regards the individual for their validity, allure, or status (Choi and Rifon 2012). It can be understood that further study is required to determine the relationship between a celebritys image and a consumers brand outlook. In addition, the celebritys market status and its impact on local shoppers buying behavior have to be covered. For now it can be understood that there is a relation between both and Exclusive Clothing should focus on that. Moreover, social media plays a huge role in putting forward the brand image, as well as the celebritys image and assists in building brand loyalty among customers. References Boyatzis, R.E. and Akrivou, K., 2006. The ideal self as the driver of intentional change. Journal of Management Development, 25(7), pp.624-642. Chan, K., Leung Ng, Y. and Luk, E.K., 2013. Impact of celebrity endorsement in advertising on brand image among Chinese adolescents.Young Consumers,14(2), pp.167-179. Choi, S.M. and Rifon, N.J., 2012. It is a match: The impact of congruence between celebrity image and consumer ideal self on endorsement effectiveness. Psychology Marketing, 29(9), pp.639-650. Rafique, M., 2012. Impact of celebrity advertisement on customers brand perception and purchase intention.Asian Journal of Business and Management Sciences,1(11), pp.53-67. Sirgy, M.J., 1985. Using self-congruity and ideal congruity to predict purchase motivation. Journal of business Research, 13(3), pp.195-206. Upadhyay, Y, Singh, S 2010, When Sports Celebrity Doesnt Perform: How Consumers React To Celebrity Endorsement?, Vision: The Journal of Business Perspective, January, vol. 14, no.1-2, pp.67-78.

The Great Gatsby Symbolism Essay Example For Students

The Great Gatsby Symbolism Essay The Great Gatsby Symbolism Essay The Hidden Story in Green and White We will write a custom essay on The Great Gatsby Symbolism specifically for you for only $16.38 $13.9/page Order now Color symbolism is really popular in novels written during the 1920s. One such example is Scott Fitzgeralds novel The Great Gatsby. There is much color symbolism in this novel, but there are two main colors that stand out more than the others. The colors green and white influence the story greatly. Green shows many thoughts, ideas, attitudes, and choices that Gatsby has throughout the story. White represents the stereotypical faade that every character is hiding behind. The color green, as it is used in the novel, symbolizes different choices the character, Gatsby, can make during his life. The green element in this novel is taken from the green light at the end of the dock near Daisys house. The color itself represents serenity, as in everything is perfect. This warns Gatsby that he should not pursue his dream for getting Daisy back, because his chance has passed and everything is as it should be. This is shown with Nicks insight, . ..His dream must have seemed so close that he could hardly fail to grasp it. He did not know that it was already behind him (Pg.189) Another symbolization of the color green, which contradicts the first, is the meaning go. As in a traffic light signal, most people associate green with the word and action go. This can be interpreted as meaning Gatsby should go for his dream without hesitation. It implies that Gatsby and Daisy are meant to be together and nothing should stop Gatsby from his destined happiness and love with Daisy. It inspires hope for Gatsby that he is on the right path, heading towards the best years of his life. He believes that things will soon be as they once were, only better. Im going to fix everything just the way they were before, he said nodding determinedly. Shell see.(Pg. 117.) The last symbolization the color green has in this novel is an urge to strive ahead in life, to do better in life and succeed. Gatsby changes his entire persona for a better, more sociable, image and status. He is constantly striving to be a more successful figure in society. Ever since he was a boy he put himself on a schedule with hopes for becoming a highly respected, well-known person. He knew he had a big future in front of him. (Pg. 181), his dad says about him. Jimmy was bound to get ahead. He always had some resolves like this(Pg. 182). White is the other color symbolism interlaced into this novel. Where green only influenced one character, white has a wider range of influence on the characters. This color symbolizes one thing, a faade, but it appears in every character. For example, Daisy is always seen wearing white, which gives her and innocent naive appearance. It is as though she uses that as an excuse for when she does something ridiculous or childish, making it seem like she does not know any better. In reality, she knows exactly what she does but just doesnt care. She uses this little princess image and her money to hide her biased, snobbish, and conceited view of herself and her lifestyle. They were careless people, Tom and Daisythey smashed up things and creatures and then retreated back into their money or their vast carelessness or whatever it was that kept them together(Pg. 187-188). Another character that hides behind the white symbolic fa;ade is Jordan Baker. She also wears white quite often. She acts as though she is superior to everyone around her. Her posture, her attitude, and even the things she says imply this arrogance. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me she me out of the corner of her eyes she gave no hint of it-indeed I was almost surprised into murmuring an apology for having disturbed her by coming in. .uc817b6483baebd15dc3f2474bb6a2571 , .uc817b6483baebd15dc3f2474bb6a2571 .postImageUrl , .uc817b6483baebd15dc3f2474bb6a2571 .centered-text-area { min-height: 80px; position: relative; } .uc817b6483baebd15dc3f2474bb6a2571 , .uc817b6483baebd15dc3f2474bb6a2571:hover , .uc817b6483baebd15dc3f2474bb6a2571:visited , .uc817b6483baebd15dc3f2474bb6a2571:active { border:0!important; } .uc817b6483baebd15dc3f2474bb6a2571 .clearfix:after { content: ""; display: table; clear: both; } .uc817b6483baebd15dc3f2474bb6a2571 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .uc817b6483baebd15dc3f2474bb6a2571:active , .uc817b6483baebd15dc3f2474bb6a2571:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .uc817b6483baebd15dc3f2474bb6a2571 .centered-text-area { width: 100%; position: relative ; } .uc817b6483baebd15dc3f2474bb6a2571 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .uc817b6483baebd15dc3f2474bb6a2571 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .uc817b6483baebd15dc3f2474bb6a2571 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .uc817b6483baebd15dc3f2474bb6a2571:hover .ctaButton { background-color: #34495E!important; } .uc817b6483baebd15dc3f2474bb6a2571 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .uc817b6483baebd15dc3f2474bb6a2571 .uc817b6483baebd15dc3f2474bb6a2571-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .uc817b6483baebd15dc3f2474bb6a2571:after { content: ""; display: block; clear: both; } READ: Apparent Feminisms In The Play Trifles Essay (Pg.13). She portrays a bored and apathetic attitude about everything, which is part of her I am too good for you appearance. In reality, she just wants to be as respected and socially accepted as Gatsby. She is not willing to take responsibility for her actions and uses her image as a guard implying that she could not have possibly done anything immoral, much like Daisy. However, She was incurably dishonest. She wasnt able to endure being at a disadvantage, and given this unwillingness I . The Great Gatsby Symbolism Essay Example For Students The Great Gatsby Symbolism Essay Symbolism in The Great Gatsby In The Great Gatsby F. Scott Fitzgerald presents a novel with intricate symbolism. Fitzgerald integrates symbolism into the heart of the novel so strongly that it is necessary to read the book several times to gain any level of understanding. The overtones and connotations that Fitzgerald gives to the dialogues, settings, and actions is a major reason why The Great Gatsby is one of the classics of the 20th century. We will write a custom essay on The Great Gatsby Symbolism specifically for you for only $16.38 $13.9/page Order now Three themes dominate the text of The Great Gatsby. They are time / loss, appearance / mutability, and perspective. Most of the novels thematic structure falls neatly into one of these categories. In order to satisfactorily understand the novel, we must examine the roles of these three themes. The word time appears 450 times in the novel either by itself or in a compound word. Fitzgerald obviously wanted to emphasize the importance of time to the overall design of the book. Time is most important to Gatsbys character. Gatsbys relationship with time is a major aspect to the plot. He wants to erase five years from not only his own life but also Daisys. Gatsbys response to Nick, telling him that he can repeat the past, is symbolic of the tragic irony that is behind Gatsbys fate. Gatsby exclaims on page 116, Cant repeat the past? Why of course you can! Gatsby cannot accept Daisy until she erases the last three years of her life by telling Tom that she never loved him to his face. Gatsby fully believes what he says and thinks (or desperately hopes) that that is true about Daisy. At one part of the story he actually tells Nick how, as soon as Tom is out of the picture, he and Daisy were going to go to Memphis so they could get married at her white house just like it were five years before hand. In another scene, when Gatsby and Nick go to the Buchanans for lunch towards the end of the book, Gatsby sees Daisys and Toms child for the first time. Nick describes Gatsbys expression as one of genuine surprise and suggests that Gatsby probably never before believed in the girls existence. Gatsby is so caught up in his dream that he becomes vulnerable to the worlds brutal reality. Fitzgerald masterfully creates a time symbolism in the scene when Daisy and Gatsby meet for the first time in five years. As Nick enters the room where Daisy and Gatsby have just met, Gatsby is leaning nervously against the mantelpiece while resting his head upon the clock on the mantle. At an awkward pause in the conversation, the clock starts to tip as if to fall off the mantle. Gatsby dramatically catches the clock before it falls and all three characters are speechless, stricken with a strange awe of the precious clock. Nick, narrates, I think we all believed for a moment that it had smashed in pieces on the floor. The clock was symbolizing time and Gatsbys head resting on it was all the pressure that Gatsby was putting on time. Time could not support the demands that Gatsby was making. Gatsby gingerly catching the clock and his resultant apology symbolizes the sensitivity of his plan and how necessarily delicate his methods were. Gatsbys continuous trouble with time is again brilliantly illustrated in the scene when a couple stops by Gatsbys house with Tom Buchanan on a Sunday afternoon in the midst of a ride. The woman invites Gatsby to join them for dinner. While her invitation was sincere, she was a bit tipsy and her partner, Mr. Sloane, tried to persuade her out of it. Having accepted the invitation, Gatsby went for his coat. Mr. Sloane then dragged the other two with him and rode off saying to Nick, Tell him we couldnt wait, will you? Just then Gatsby walks out the door with his coat and hat, ready to go. .u0764650227c0dc6c8ed4c00c6c880aa8 , .u0764650227c0dc6c8ed4c00c6c880aa8 .postImageUrl , .u0764650227c0dc6c8ed4c00c6c880aa8 .centered-text-area { min-height: 80px; position: relative; } .u0764650227c0dc6c8ed4c00c6c880aa8 , .u0764650227c0dc6c8ed4c00c6c880aa8:hover , .u0764650227c0dc6c8ed4c00c6c880aa8:visited , .u0764650227c0dc6c8ed4c00c6c880aa8:active { border:0!important; } .u0764650227c0dc6c8ed4c00c6c880aa8 .clearfix:after { content: ""; display: table; clear: both; } .u0764650227c0dc6c8ed4c00c6c880aa8 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0764650227c0dc6c8ed4c00c6c880aa8:active , .u0764650227c0dc6c8ed4c00c6c880aa8:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0764650227c0dc6c8ed4c00c6c880aa8 .centered-text-area { width: 100%; position: relative ; } .u0764650227c0dc6c8ed4c00c6c880aa8 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0764650227c0dc6c8ed4c00c6c880aa8 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0764650227c0dc6c8ed4c00c6c880aa8 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0764650227c0dc6c8ed4c00c6c880aa8:hover .ctaButton { background-color: #34495E!important; } .u0764650227c0dc6c8ed4c00c6c880aa8 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0764650227c0dc6c8ed4c00c6c880aa8 .u0764650227c0dc6c8ed4c00c6c880aa8-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0764650227c0dc6c8ed4c00c6c880aa8:after { content: ""; display: block; clear: both; } READ: Watergate Essay This scene has strong overtones that connect it to how Gatsby lost Daisy to Tom. Five years ago, Daisy and Jay Gatsby were in love. He loved to tell her all the things he was going to do in the future and she . The Great Gatsby Symbolism Essay Example For Students The Great Gatsby Symbolism Essay The Hidden Story in Green and White Color symbolism is really popular in novels written during the 1920s. One such example is Scott Fitzgeralds novel The Great Gatsby. There is much color symbolism in this novel, but there are two main colors that stand out more than the others. The colors green and white influence the story greatly. Green shows many thoughts, ideas, attitudes, and choices that Gatsby has throughout the story. White represents the stereotypical faade that every character is hiding behind. We will write a custom essay on The Great Gatsby Symbolism specifically for you for only $16.38 $13.9/page Order now The color green, as it is used in the novel, symbolizes different choices the character, Gatsby, can make during his life. The green element in this novel is taken from the green light at the end of the dock near Daisys house. The color itself represents serenity, as in everything is perfect. This warns Gatsby that he should not pursue his dream for getting Daisy back, because his chance has passed and everything is as it should be. This is shown with Nicks insight, . ..His dream must have seemed so close that he could hardly fail to grasp it. He did not know that it was already behind him (Pg.189) Another symbolization of the color green, which contradicts the first, is the meaning go. As in a traffic light signal, most people associate green with the word and action go. This can be interpreted as meaning Gatsby should go for his dream without hesitation. It implies that Gatsby and Daisy are meant to be together and nothing should stop Gatsby from his destined happiness and love with Daisy. It inspires hope for Gatsby that he is on the right path, heading towards the best years of his life. He believes that things will soon be as they once were, only better. Im going to fix everything just the way they were before, he said nodding determinedly. Shell see.(Pg. 117.) The last symbolization the color green has in this novel is an urge to strive ahead in life, to do better in life and succeed. Gatsby changes his entire persona for a better, more sociable, image and status. He is constantly striving to be a more successful figure in society. Ever since he was a boy he put himself on a schedule with hopes for becoming a highly respected, well-known person. He knew he had a big future in front of him. (Pg. 181), his dad says about him. Jimmy was bound to get ahead. He always had some resolves like this(Pg. 182). White is the other color symbolism interlaced into this novel. Where green only influenced one character, white has a wider range of influence on the characters. This color symbolizes one thing, a faade, but it appears in every character. For example, Daisy is always seen wearing white, which gives her and innocent naive appearance. It is as though she uses that as an excuse for when she does something ridiculous or childish, making it seem like she does not know any better. In reality, she knows exactly what she does but just doesnt care. She uses this little princess image and her money to hide her biased, snobbish, and conceited view of herself and her lifestyle. They were careless people, Tom and Daisythey smashed up things and creatures and then retreated back into their money or their vast carelessness or whatever it was that kept them together(Pg. 187-188). Another character that hides behind the white symbolic faade is Jordan Baker. She also wears white quite often. She acts as though she is superior to everyone around her. Her posture, her attitude, and even the things she says imply this arrogance. She was extended full length at her end of the divan, completely motionless and with her chin raised a little as if she were balancing something on it which was quite likely to fall. If she saw me she me out of the corner of her eyes she gave no hint of it-indeed I was almost surprised into murmuring an apology for having disturbed her by coming in. .u03bd3d8584b61766c64fd618761c339c , .u03bd3d8584b61766c64fd618761c339c .postImageUrl , .u03bd3d8584b61766c64fd618761c339c .centered-text-area { min-height: 80px; position: relative; } .u03bd3d8584b61766c64fd618761c339c , .u03bd3d8584b61766c64fd618761c339c:hover , .u03bd3d8584b61766c64fd618761c339c:visited , .u03bd3d8584b61766c64fd618761c339c:active { border:0!important; } .u03bd3d8584b61766c64fd618761c339c .clearfix:after { content: ""; display: table; clear: both; } .u03bd3d8584b61766c64fd618761c339c { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u03bd3d8584b61766c64fd618761c339c:active , .u03bd3d8584b61766c64fd618761c339c:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u03bd3d8584b61766c64fd618761c339c .centered-text-area { width: 100%; position: relative ; } .u03bd3d8584b61766c64fd618761c339c .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u03bd3d8584b61766c64fd618761c339c .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u03bd3d8584b61766c64fd618761c339c .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u03bd3d8584b61766c64fd618761c339c:hover .ctaButton { background-color: #34495E!important; } .u03bd3d8584b61766c64fd618761c339c .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u03bd3d8584b61766c64fd618761c339c .u03bd3d8584b61766c64fd618761c339c-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u03bd3d8584b61766c64fd618761c339c:after { content: ""; display: block; clear: both; } READ: The Stem Cell Dilemma Essay (Pg.13). She portrays a bored and apathetic attitude about everything, which is part of her I am too good for you appearance. In reality, she just wants to .

How Does Shakespeare Perceive True Love in Sonnet 116 and Sonnet 130 Essay Example

How Does Shakespeare Perceive True Love in Sonnet 116 and Sonnet 130 Essay Example How Does Shakespeare Perceive True Love in Sonnet 116 and Sonnet 130 Paper How Does Shakespeare Perceive True Love in Sonnet 116 and Sonnet 130 Paper Introduction ‘How does shakespeare perceive true love in sonnet 116 and sonnet 130? ’. The sonnets that are focused is ‘Sonnet 116 Let me not to the marriage of true minds’ and ‘Sonnet 130 My mistress’ eyes are nothing like the sun’. First I would like to quickly review what the definition of a sonnet is. Two kinds of sonnets have been most common in English poetry, and sonnets were named after the two famous poets. The Petrarchan sonnet and the Shakespearean sonnet. Since my presentation is focused on specific Shakespearean sonnets, I will only go in detail for Shakespearean sonnets. A common sonnet is made up by 14 line lyric poem, traditionally written in iambic pentameter. Iambic pentameter is when in lines 10 syllables long, an emphasis is put on every second syllable, for example ‘Shall I compare thee to a summer’s day? ’ In addition, the sonnets take a usual rhyming scheme of ABABCDCDEFEFGG. Sonnets are divided into 4 parts, The first three parts are four lines long and are known as quatrains; the fourth part is called the couplet and is two lines. Shakespeare’s sonnets are often used to develop a sequence of metaphors or ideas, one in each quatrain, while the couplet offers either a summary or a new take on the preceding images or ideas. I will now move on to discuss Sonnet 116. This is one of Shakespeare’s most famous poems in his collection of work. Essentially, this sonnet presents Shakespeare’s loyalty towards true love. His beliefs regarding true love remains to be pure and innocent, without physical and artificial bias. The sonnet has a relatively simple content, with each quatrain attempting to describe what love is (or is not) and the final couplet reaffirming the poet’s words by placing his own reputation on the line. This sonnet is worthy for its lack of imagery, we could speculate that it is evident in the lines itself in what he is trying convey, that he truly believes love is unmovable. The opening lines of the sonnet encourage the reader to dive into its theme at a rapid pace, accomplishing in part by the use of enjambment â€Å"Let me not o the marriage of true minds/ Admit impediments† This first quatrain asserts that true love is immortal and unchanging: It neither changes on its own nor allows itself to be changed, even when it encounters changes in the loved one. Quatrain two includes a series of nautical metaphors to further establish the permanence of true love: in line 5 it is an â€Å"ever-fixed mark,† which is a sea mark that navigators could use to guide their ships. In line 7, shakespeare refers the ‘star’ as the Northern Star perhaps, which was a constant point of reference that sailors could always rely on for navigation. Both of these metaphors emphasize the constancy and dependability of true love. Finally, quatrain three highlights that only something’s that are great or a final destructive of apocalyptic proportions could spell love’s doom, this being the sonnets theme, with love’s undying essence prevailing against the â€Å"bending sickle† of Time. Time’s â€Å"hours and weeks† are â€Å"brief† compared to love’s longevity. Moreover, there is a reference back to the nautical imagery with the use of the word â€Å"compass† in line 10. Love knows that time its going to take its toll and is going to affect one’s physical appearance and condition i. we are going to age. It reminds today, in Christian marriage vows, it is presumed that the couple are marrying for true love and ‘till death do us apart’ In the same way, love should not die ‘to the edge of doom’ Sonnet 116 closes with a rather profound ending . Shakespeare writes that if what he has claimed in the sonnet is proven untrue, then he â€Å"never writ, nor no man ever loved. † Here, it is seen Shakespeare is so determined that what he wrote in the sonnet is correct, that he is willing to put his reputation on the line. In contrast, Sonnet 130 is an unusual poem, due to its distinctly humorous tone. Since its one of Shakespeare’s later sonnets, it can initially be presumed to have been written for the dark lady; However, it is not clear. Shakespeare message in this sonnet is at first misleading because we are being presented with negative comparisons which are ultimately flattering, this is what makes this sonnet humorous. Let me explain, this sonnet is generally considered a humorous parody of the typical love sonnet with Shakespeare describing the contrasting features of his mistress, for example ‘her eyes are nothing like the son’, ‘Her lips are not red’ ‘Her breasts are not snow white’ In the next quatrain, Shakespeare extends his images of what his mistress isn’t, to talk about her foul breath which ‘reeks’. He builds up the momentum by moving on to say her voice does not sound pleasing nor does she walk like a ‘goddess’ These both show that he is stating his mistress is nothing better than ordinary externally or even worse than normal. Through the different lines he uses imagery related to the senses. In the first 6 lines, he uses visual imagery, you can see her ‘eyes’ and see her ‘lips’. In the next two lines, lines 7-8, he moves to olfactory imagery i. to do with the sense of smell. In lines 9-10, the next sense being used is the auditory, you can hear ‘her speaking’ and ‘her music’. The final sense is to do with kinesthetic (movement) ‘how the goddess go’ and ‘when she walks’. Also, in the first quatrain each line is a complete image ‘eyes are n othing like the sun’. Then on, it is spread along two lines He describes that she is not as beautiful as things found in nature â€Å"My mistress’ eyes are nothing like the sun; Coral is far more red than her lip’s red. Yet Shakespeare expresses his love for this woman, nonetheless, and in the closing couplet says that in fact she is j]an extraordinary (â€Å"rare†) woman, and that is why he loves her. He is trying to ultimately say that even though his mistress doesnt conform to a list of model-like qualities, he still loves her, which is also a recurring point in his sonnet 116, where he says that true love should not be based upon or affected by the person’s external appearance. Thus, he is saying this is infact true love.

The Invention of M Ms Candies

The Invention of M Ms Candies M Ms chocolate candies are one of the most famous treats in the world, the most popular movie treat next to popcorn, and the most consumed Halloween treat in America.   The well-known slogan by which M Ms are marketed - The milk chocolate melts in your mouth, not in your hand - is very likely a key to the candys success, and its origins date back to the 1930s and the Spanish Civil War.   Forest Mars Sees an Opportunity Forest Mars, Sr. was already part of a family-owned candy company in conjunction with his father, having introduced the Milky Way candy bar in 1923. However, father and son disagreed on plans to expand  to Europe, and in the early 1930s, estranged from his father, Forest moved to Europe, where he saw British soldiers fighting in the Spanish Civil War eating Smarties candies - chocolate candies with a hard shell, which were popular with soldiers because they were less messy that pure chocolate candies. M MCandies Are Born Upon returning to the United States, Forest Mars began his  own company, Food Products Manufacturing, where he developed, among other things, Uncle Bens Rice and Pedigree Pet Foods. In 1940 he began a partnership with Bruce Murrie (the other M) and in 1941 the two men patented M M candies. The treats were initially sold in cardboard tubes, but by 1948 the packaging changed to the plastic pouch we know today.   The enterprise was a rousing success, and in 1954, peanut M Ms were developed - an ironic innovation, since Forest Mars was deathly allergic to peanuts. In this same year, the company trademarked the familiar Melts in Your Mouth, Not in Your Hand slogan.   Forest Mars Later Life Although Murrie soon left the company, Forest Mars continue to thrive as a businessman, and when his father died, he took over the family business, Mars, Inc, and merged it with his own company. He continued to run the company until 1973 when he retired and turned the company over to his children. In retirement, he started yet another company, Ethel M. Chocolates, named after his mother. That company continues to thrive today as a maker of premier chocolates. Upon his death at age 95 in Miami, Florida, Forest Mars was one of the wealthiest men in the country, having compiled a fortune estimated at $4 billion. Mars, Inc. Continues to Thrive The company begun by the Mars family continues to be a premier food manufacturing corporation, with dozens of manufacturing plants in the U.S. and overseas. A great many name-recognized brands are part of its portfolio, not only candy brands, but also pet foods, chewing gum, and other consumables. Among the brands you may not have realized were related to M M candies and that live under the Mars umbrella include:   Three MusketeersSnickersStarburstSkittlesBountyDoveUncle Bens  Seeds of ChangeKudosBig RedDoublemintFreemintAltoidHubba BubbaJuicy FruitLifesaversWrigleysIamsCesarMy DogWhiskasPedigreeEukanuba

Scholarly Research Writing Assignment on Nursing Paper

Scholarly Writing Assignment on Nursing - Research Paper Example Health and Illness Health, illness, psychosocial aspects of health and their interrelations are an area that receives much debate among medical practitioners, psychologists and other stakeholders besides being accompanied by confusion among the public. Questions abound about the difference between health and illness and whether the absence of one translates to presence of the other, whether they are absolute or relative terms and particularly whether health means absence of all diseases in an individual’s body. The role of personal attitudes in disease causation and development in relation to the known psychosocial aspects of health and illness also elicits discussion. This calls for studies into the existing evidence on the entire concept of health, illness and the psychological influences on the two. 1. Health and Illness Before the two concepts can be compared and contrasted, it is important to understand why there is a need to define each of them. Data on morbidity is an i mportant aspect in healthcare systems around the world, and the views of individuals or societies on what health is and what it means to be ill is crucial to epidemiology. Different sections of the society seem to have different perspectives on the two concepts; lay people have their own views not necessarily based on biomedical tenets while even expert opinion appears unresolved. Moreover, illness and health perspectives or traditions impact the decisions of individuals to seek medical care or other alternatives. The patients’ views on health also may have an interesting comparison to what a medical practitioner diagnoses (Unden and Elofsson, 2001). Health is usually defined as a state, meaning that it is absolute rather than relative. In the state of health, one is completely well in terms of physical, social and psychological aspects. This description of health means that absence of diagnosable disease is not the only qualifier to determine whether a person is healthy or n ot. The other aspect that can be derived from this definition is that health is a positive concept. Illness on the other hand is defined as a state of not being well as self-reported by a patient. It is based on the physical or psychological symptoms that the patient reports and can vary from minor problems to serious ones. Illness is thus a negative concept. However, the health and illness concepts have been understood in several different perspectives. Most people’s understanding is that the two terms have an inverse relationship in that the more there is of one, the less there is of the other. This creates a scenario where health is not viewed as an absolute state and rather much of a relative state. Further perspectives are that health is an entirely different concept unrelated to illness hence definitions such as the capacity of action towards goals that are vital or the possibility of living meaningfully (Wikman, Marklund and Alexanderson, 2004). Van Dalen, Williams and Gudex (1994) explored the views of lay people on the concepts of health and illness. They found that the two concepts were closely related to such individuals, with health being termed as the absence of illness. Other individuals stated that health is the functional capacity of an individual, while other groups related it to fitness. Their study found out that personal health was less related to the

Education in China Essay Example | Topics and Well Written Essays - 1000 words

Education in China - Essay Example And because of the rapidly growing economic sector and global presence of China, it is imperative to understand how the education system works in the country. This essay discusses education in China and the similarities and differences between the Chinese and American education system. Education in China is categorised into elementary school, middle school, and high school. Similar to the United States, twelve years are spent in elementary school and high school, though in China, it is divided quite differently. In China, six years are spent in elementary school, then three years in middle school, and three years in high school, with the initial nine years spent in compulsory education (Peterson, Hayhoe, and Lu 22). One should successfully pass a competitive exam in order to be admitted into high school. High school is offering vocational education and general education. Parents pay for their children’s high school education, and scholarships are granted to those from low-inco me families. High school students are required to stay in school from 8:00 am to 5:15 pm. Generally, a particular school in every city is authorised to offer special education for pupils with impairments (Wang 73). Home schooling is not practised in China, not like in the United States. There are hardly any non-academic extracurricular and sports activities. Nevertheless, numerous students take part in after-school activities to review for examinations, particularly for university admission exams, which they can take once, not like the ACT and SAT Reasoning Test which can be taken several times in the U.S. (Liu 62). In China, a large number of students in elementary school are taught mathematics by a professional math teacher. The math teacher is also allowed to teach Chinese literacy in grades 1 and 2. In several areas, math teachers may also teach science, but science is not a major subject in the elementary school curriculum (Peterson et al. 44). In schools in far-flung or rural places, elementary teachers are also allowed to teach all subject areas, just like in the United States. However, math teachers in elementary schools are usual in China and less usual in the U.S. Moreover, Chinese pupils use a single classroom for their primary classes whilst in the United States students use different rooms for different subjects or classes (Guo and Lamb 75). The major difference between the education system of China and the U.S. is that in the former, the system in general is far stricter with more rules and in the latter there are considerably fewer limitations and greater freedom (Liu 38). For instance, a pupil having the liberty to choose his/her own classes is not common in China. Every class that a student in China should take is fixed. According to Peterson and colleagues, this lack of freedom in China may be attributed to the huge population of students and giving every student the freedom to choose his/her own classes is clearly problematic. Another import ant difference between the Chinese and American education system is the notion of head teacher. The head teacher in China performs an extra responsibility in overseeing their particular classes, providing instruction, and knowing and communicating with the students and their families. The Chinese head teacher will not merely teach his/her particular class that

A World of Difference Essay Example for Free

A World of Difference Essay Why do people live in one geographical area all their lives? Throughout my life time, this question has always fascinated me. What is the purpose, and what are the benefits? As a young girl, I grew up in the Mid-West, the famed â€Å"bread-basket† of the United States of America. My family owned a small dairy farm, and our lives revolved around the two daily milking’s. It didn’t take long; two and a half hours at the most, but those hours felt like a prison sentence. We never traveled more than a few hours from home since the cows were required to stay on a regular schedule. As I steadily climbed the ladder to adulthood, I promised myself that I would no longer live with such restraints. Exploration and travel became my dream. At the seasoned age of eighteen, I decided it was time to spread my wings and fly the coop. I joined the Armed Forces and spent a long couple of months missing home. That soon came to an end when I had the pleasure of traveling abroad for the first time in my life. I spent my first, and only, tour in South Korea. It was quite the culture shock for the young woman who had never been out of a four-state area. I managed quiet nicely though, I partied, made good friends and I met my future husband. Before I know it, I was married and had three little ones. My adventures were over, or so I thought. I plowed through the next twelve years being an at-home Mom. My days were exciting; anyone with children will tell you that each and every day is uncharted waters. My husband was in the Military and we were required to move every couple of years. It was nice seeing new places and exploring our new homes, but we never left the States. After years with my husband, I began to feel that jail cell again and I, once again, made the decision to see the world. I was hired as a Government Contractor and, as of present, have been living in the Middle East for five years. I have the luxury of a nice paycheck and, at the same time, I’m able to provide nice extras for my children. Having the knowledge of living in several different States, as well as the Far East, nicely prepared me for my next chapter. I divorced my husband and re-married a man who shares my goals of seeing the world. I’ve had the pleasure of vacationing in some of the greatest places on Earth. We have, on occasion, taken my children with us so they are exposed to the cultures of the world. This, I feel, is one of the greatest gifts I could ever share with them. When you meet and interact with different cultures, it allows your mind to grow. No text book, movie or documentary can compare to experiencing it in person. Travel, in itself, is a great education. We’ve learned that other cultures have something to contribute, even if it’s a different philosophy than our own. No matter what far-off place we encounter one thing is always the same; people are people. Eventually, my husband and I will move on to a different region on the World. And, at that time, we will start our adventures all over again. Even though homesteading in one area all your life is appealing to some; I could never again confine myself to those boundaries. The World has too much to offer, if you’re willing to ride her magic carpet. Travel and exploration are still my greatest goal. I could never envision myself living any other way. So, in some respect, I’m the opposite of the norm. When I look back on my great adventures, I could never imagine giving up my lessons of life by living in one location for a lifetime.

Schooling in the Outback Essay -- Australia, government, education

Australia is split into different states and territories that have their own government. These territories include the Australian Capital Territory, New South Wales, the Northern Territory, Queensland, South Australia, Tasmania, Victoria, and Western Australia. This is important to note because each individual state government manages the schools within its territory (Immi.Gov). They provide both the regulations and funding to both the public and private schools, though the government only provides the public schooling and private schools are offered by Churches and other groups (Immi.Gov). Some of the biggest differences between our US School system and the Australian system is how the school operates on the inside. Most of the schools throughout Australia enforce either a uniform code or a dress code, and most attendees bring their own lunches to school, although food can be purchased at the canteen - or cafeteria, in our terms (Working-In Australia.com). According to my friend Graham, the in school hours are generally the same as hours, starting at 8 AM and ending at 3 PM. The school term for Australia is also very different from our own. Where the US school duration is nine months, from September through May, the Australian school year is from January through December with four school terms in all (Working-In Australia.com). However, the school system makes up for this through having two and three week breaks periodically, once in April, July, and October. the longest break spans about a month and a half, and occurs during Christmas time (Working-In Australia.com). Schooling for children can start when they are around three years of age. At this time they can be enrolled in Preschool, though it is not required that children ... ... Martin, Peter. â€Å"Education System given a Fail.† SMH. Federal Politics, 12 Aug. 2012. Web. 03 Mar. 2014. http://www.smh.com.au/federal-politics/political-news/education-system-given-a-fail-20120820-24io3.html O’Farrell, Johanna. â€Å"Splashing Cash won’t fix Australia’s broken education system.† TheAge. Comment, 21 Dec. 2013. Web. 03 Mar. 2014. http://www.theage.com.au/comment/splashing-cash-wont-fix-australias-broken-education-system-2013 â€Å"What is the Australian Education System?† Immi. Australian Government, 19 Nov. 2013. Web. 02 Mar. 2014. http://www.immi.gov.au/living-in-australia/settle-in-australia/everyday-life/education/whatis.htm Soilemetzidis, Ioannis. â€Å"Higher Education in Australia: an Interview.† AngeloHigher. Angelo Higher 2.2 (2010): 12-20. Accessed through Web. 03, Mar. 2014. http://www.anglohigher.com/magazines/magazine_detail/47/251220-2zqpl.html

How does Orwell present Napoleon Essay

George Orwell’s Animal Farm is written in the fairy tale style of one of Aesop’s fables where it uses animals of an English farm to tell the history of Soviet communism. Napoleon’s character is based directly on the communist party leader Joseph Stalin Orwell’s physical description of Napoleon is a ‘large, rather fierce looking Berkshire Boar’ and his character is said to be not much of a talker, but had a reputation of getting his own way. From the way that this pig is portrayed in these lines means he is going to be a strong ruler because When Old Major dies a few nights after his famous Rebellion speech, Napoleon and Snowball, both boars, combine together and formulate his main principles into a philosophy called Animalism. A few nights later when they have defeated Mr Jones in battle and changed the farm name to Animal Farm they work together in running the farm. Snowball teaches the animals to read, whilst Napoleon educates a young group of puppies. It is here where Napoleon first begins to work on the beginning of the Rebellion when he tells Mollie and Bluebell that education was more important to the young than the old as he was preparing for the next generation. However what he was really doing was preparing for the uprising against Snowball, to take charge of the farm, when the dogs would play a pivotal role acting as body guards to him. Orwell contrasts Napoleon and Snowball in a way that forces them to have contradictory ideas. Snowball wants pure communism where everyone benefits equally, whereas on the other hand Napoleon prefers power. Snowball invents all of the ideas and arranging the animals into committees to help the farm in the best way possible. An example of this was the idea of building a windmill which would make ‘jobs around the farm a lot easier, as well as warming the animal’s stalls in the winter’, with the introduction of electricity. Throughout the committee meetings Napoleon was constantly disagreeing with anything Snowball said or did, even ‘urinating over the plans’. When Napoleon seizes power from Napoleon his character is shown by Orwell as jealous and cowardly. He realises that the animals are beginning to side with Snowball over the decision of the windmill so he has to act fast find a way to change this. He does this by arranging for Snowball to be chased away by ‘nine enormous dogs’, the ones which he had separated from Mollie at birth. This is also an act of a coward because Napoleon is too scared to pursue him as he is worried that the animals will protest and not follow him as a leader. By doing what he did it allowed him to rise above the other animals saying â€Å"Mess with me and the same treatment will happen to you.† Once Napoleon has seized power over the farm he really begins to strive as no other animal dares to stand up to him after what they witnessed with Snowball. This is where Napoleon begins to become a dictator by making numerous ‘announcements’ at the meetings making the farm run in the way he wants it. He does this by squashing any plans that Snowball had originally proposed and then he tells a bunch of lies to the animals about how Snowball was ‘secretly’ against them and was really working for Mr Jones in the rebellions. With Snowball gone, Napoleon is the big man on campus. He doesn’t need to talk, because he has the aptly named Squealer do his speaking for him. He doesn’t need to worry about protests, because he gets rid of public meetings. He doesn’t need to worry about sharing power, because he names himself head of every committee. Towards the end of the story Napoleon agrees into talks with the other farmers on neighbouring farms. This is where things begin to go wrong for napoleon as he begins to get follow their actions by dressing, walking and drinking like human beings. The other animals dislike the behaviour of the pigs but by now the animals are hooked and are now drunk on the alcohol. In conclusion George Orwell presents the character of Napoleon to us as a secretive liar and bully caring only about power. He goes back on a number of the farm commandments and alters them for the sake of himself, rather than the wealth fare of the animals.

Animal Abuse Problem Essay

Animal abuse is a people problem. Cruelty to animals can be prevented by all costs. Educate people you see abusing their animals and always, always report suspicious activity to your local law enforcement or animal control. An abused animal can turn on a human in an instant, so children and innocent bystanders can be attacked by an animal if it feels threatened. When abused, animals are not the only ones in danger. As C.S. Lewis once said, â€Å"If we cut up beasts simply because they cannot prevent us and because we are backing our own side in the struggle for existence, it is only logical to cut up imbeciles, criminals, enemies, or capitalists for the same reasons.† Maybe an eye for an eye should be implemented on animal abusers. Continue reading at NowPublic.com: Animal Cruelty: Facts, Prevention, Statistics and Action | NowPublic News Coverage http://www.nowpublic.com/environment/animal-cruelty-facts-prevention-statistics-and-action-2886267.html#ixzz2L2yNrWDW As humankind has progressed, there has been an increase in governance and rules and regulations of everyday life. These governance and rules rise from general disgust over happenings and concepts all over the world. One such rapidly growing concept is animal cruelty. Animal abuse simply put is cruel unwarranted treatment of animals. Such treatment generally has a single point program – to subject animals and sometimes pets to unnecessary harm and pain. One major type of animal abuse is torture. Read more at Buzzle: http://www.buzzle.com/articles/animal-cruelty-animal-abuse-facts-statistics.html It is prevalent in all areas of the society. People in rural as well as urban areas are reported for animal cruelty cases. The statistics show reported cases are just the tip of the iceberg. There are hundreds, maybe thousands of cases related to animal abuse that go unreported. People carry out violent and gruesome attacks on animals, both domestic as well as stray. The most common victims of animal abuse are: Horses Livestock Dogs Cats Birds Read more at Buzzle: http://www.buzzle.com/articles/animal-abuse-statistics.html We have heard of an old saying ‘Dogs a man’s best friend’. Most of us must have read Black Beauty at least once. The lion is the king of the jungle, a fact even kids from kindergarten are aware of. There are many other instances where animals are thought of as our friends. Yet, we tend to inflict pain and torture on our friends. Animal cruelty is not an issue that is unheard of. Since time immemorial, man, the high in the food chain, has tortured those beneath him. Practically all animal species have been abused by man in some way or the other. Humans are thought to be the most intelligent of all species. Still, when we look at the animal abuse statistics, mankind is put to shame. Read more at Buzzle: http://www.buzzle.com/articles/animal-abuse-statistics.html Animal Abuse Facts and Statistics It’s really hard to write about animal abuse facts. It’s hard to do the research, read the stories, get the statistics, watch the videos, and see the pictures. But the statistics are just so disturbing that readers need to know the truth. According to the Human Society of the United States, there is no national reporting system for abuse to animals. However Pet-Abuse.com has collected statistics on animal cruelty since 2001. As of October 13, 2012 they have 19,517 cases listed on their web site. The following animal abuse stats for the U.S. are from their database: Top 5 Types of Abuse [pic] †¢ 32% neglect or abandonment †¢ 12% hoarding †¢ 11% shooting †¢ 9% fighting †¢ 7% beating Most of the above forms of violence toward animals is self-explanatory. However, hoarding may need some more explanation. This involves people who are often well intentioned but what they do is collect animals and may have hundreds of animals living in their house, barn or yard. It’s pretty much impossible to take care of this number of animals well and the cost of food and veterinary care would be sky high. Hoarding is really another form of neglect, just on a much grander scale than traditional neglect or abandonment. Most cases of abuse toward animals are directed toward dogs, cats, and horses. The statistics on dogs included non-pit bulls pit bulls. Of the cases listed on their website, 48% are alleged cases, 24% are convicted records, and 16% are open. Most abusers of animals are men between 31 and 50 years of age. While many animal cruelty cases are tracked on the web, it is believed the number of cases is much greater. A recent search of Google News found more than 10 articles regarding allegations or convictions toward animals in September in Texas alone compared to just 13 on Pet-Abuse.com for all of the United States. In other words, the data on animal abuse is even worse than what is reported on well known web sites.

A Changed Man Essays

A Changed Man Essays A Changed Man Essay A Changed Man Essay Essay Topic: Fahrenheit 451 A Changed Man Christian McDaniel Mrs. Rush English 10 17 October 2013 A Changed man A man trapped in a dystopian world where people are forced to obey certain laws he is told to follow. Some may struggle to get away from what they want to teach while most will follow the leader who tells them what they should be. These people are trapped in a society that forces them to act on the terms that they give. People are basically forced to be a mindless zombie that has not have a say so in what happens in the society. In the book Fahrenheit 451 by Ray Bradbury is a perfect xample of a dystopian world with people who follow it and the others who want to escape from it. A man named Montag is the main character or protagonist of the story. In this story it is the twenty-fourth century and books have been banned by the society from ever being read. In this era of time Montag is known as a firemen but not the one most people would think of. Instead of putting out fires the firemen are there to start them. The firemens main Job is to burn all books. Montag is at first one of the many people who are sucked into a world they dont understand but never ask questions to clear things up. Although Montag undertakes in a callous, apathetic, and weak- minded stage at first, he starts to see the truth behind his world and pushed to recognize the real problems in his world. Montag was a happy man at first. He had a home, a Job that required him to burn books and a wife, Mildred. Montag was about to be promoted after 10 years of firefighting by his captain, Beatty. Clarisse is the first initial spark to set off Montags mind. Do you ever read any of the books you laughed. Thats against the Of course (Bradbury 8). This is what Montag and Clarisse talk about that causes Montag to actually think for once. Clarisse seemed to have different feelings for Montag than the other firefighters she tried to talk to. He found her peculiar but she had a point to what she was saying. She may have looked 17 but to Montag her words made her seem much older. It was Clarisses last question that got Montag really frustrated. Are you happy? (Bradbury 14). This made Montag really think about whether or not he was really providential with not only himself but in his time and way of life. Montag was extremely confused and thought maybe the answers were somewhere he never looked before like a book. This was Montags next big step in many more dangerous ones. After one of his raids to burn some books he took one home and hid it under his pillow. The next day Beatty suddenly appeared to visit Montag at home. A book is a loaded gun in the house next door. Burn it. Take the shot from the weapon (Bradbury 58). This is how Beatty explains to Montag how books are really bad. Beatty feels that the world is better off without the books interrupting and ruining your day. He sees it as a burden to read them. Montag still had a melancholy tendency in him; still not satisfied with himself he keeps searching for answers. Montag then took an even bigger step then before. He showed his wife and explained hat he was unhappy. Mildred did not take this lightly. She was immediately startled and afraid of them and wanted them to be gone. Listen. Give me a second, will you? We cant do anything. We cant burn these. I want to look at them, at least look at them once (Bradbury 70). Without Mildred Montag started reading the books that he had taken. Later in the book Montag meets a man named Faber who he thinks may be the answer to his problems. We have everything we need to be happy, but we arent happy. Somethings missing (Bradbury 82) Faber gives Montag his address. Montag meets Faber at his house to discuss what he should really do. If there were no war, if there was peace in the world, Id say fine, have fun! But, Montag, you mustnt go back to being Just a fireman. All isnt well with the world (Bradbury 87) Faber doesnt tell Montag what he has to do but tells him he has to make the choice himself. He can choose to part of those who know they are alive or be the people who follow what they are told to do. Montag agreed to follow Faber and his ways. Faber gave Montag a seashell-like communication device and said that he would read to him every night. Following this event Montag went home where Mildred had some friends over. Montag went on to read them a book. After awhile and when he was finally done Mildreds friends were deeply disturbed by the book. Mildred was frustrated with Montag and the books and said she wanted them gone but Montag said that he needed them. The worst of Montags misfortune was yet to come. Montag was at work and the alarm to burn some books had gone off. Montag went through the same procedures he always went through. They got on the truck and they were off. Montag had no clue where they were going. When the truck had finally stopped Montag realized where they were. Why, said Montag slowly, weve stopped in front of my house (Bradbury 113). Montag for a long while thought to himself. He couldnt believe that he was in front of his house. He didnt even say a word while Beatty, who seemed to be somewhat satisfied, went on giving a speech on how he messed up. But Montag noticed that Mildred was leaving the house to get into the car. Mildred, you didnt put in the alarm! (Bradbury 116). Mildred left the scene and never returned. Beatty told Montag that he had to burn down his own house and that he would be arrested afterward. Montag proceeded to burn everything down. When he was finished Montag and Beatty got in a little altercation and Montag ended up hooting Beatty with the flamethrower and killing him. Montag knew he had to escape the area before the cops could get to him so he had to flee somewhere. When he was running Montag decided he better go to Fabers house for advice and he was the last person he could trust. Faber told him he had to make it to the forest. Montag was successful in making it to the forest and escaping the cops. Montag began feeling, touching, and overall understanding the area around him and realized something. He walked on the track. OAnd he was surprised to learn how certain he suddenly was of a single fact he could not prove. nce, long ago, Clarisse had walked here, where he was walking now (Bradbury 147). Montag had finally felt different feeling than what he had at the beginning of the book. Montag really has become a changed man. Montag made choices that werent in his best intentions but he was a new and better person. It may seem like he lost everything but he has gained something more important than any item in the world and that is his own logic. His opinion. His ordeal. The choices he made, he made on his own and no one else can take that from him. Montag now knows that he is alive and he is proud to know this.

Complex and Complicated

Complex and Complicated Complex and Complicated Complex and Complicated By Maeve Maddox Listening to BBC 4, one of our UK readers heard a senior police officer refer to a recent case as a complex and complicated investigation. Al asks: Was he repeating himself or were there subtle nuances of communication here? Alas, Al. Looks as if the American suspicion that one word is never enough may have found its way across the Atlantic. Both complex and complicated mean folded together, intertwined, difficult to separate. Complex as an adjective meaning not easily analyzed dates from about 1715. Complicated with the meaning difficult to unravel dates from 1656. As its third definition of complicated, the OED gives to combine or mix up with in a complex, intricate, or involved way. My first post for DWT, Let the Word Do the Work, addresses this tendency. Here are some recent additions to my collection: inundated by water nostalgia for the past adequate enough pairing together world-wide pandemic preordained from before Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Misused Words category, check our popular posts, or choose a related post below:Wether, Weather, WhetherTen Yiddish Expressions You Should KnowGrammar Review #1: Particles and Phrasal Verbs

Customer Profile Pape for La Perla Essay Example | Topics and Well Written Essays - 750 words

Customer Profile Pape for La Perla - Essay Example The fashion pipeline of La Perla products is a representation of a broad range of final and consumer goods. The firm proposes sleepwear and underwear for men and women (including bras, matching sets, briefs, lingerie, pajamas, and undershirts). The marketing line also has beauty and knitwear products (such as shower foam, body cream, and EdT) for the women. This paper aims at developing a customer profile for La Perla. The store produces skirts, pants, jeans, handbags, jewelry, blouses, dresses, tops, sweaters, coats, jackets, and shoes. La Perla positions the products within softer and sensitive to the client needs unlike compelling products the obverted sexuality in which most lingerie brands are placed. La Perla designs among women favor soft and feminine sensuality.1 The terms of service from La Perla are based on stronger points and dense storage networks within Italy with fashion stores and exclusive positioning of the central city and immediate areas. The focus also offers the convenience in terms of shopping experiences. The marketing agents renew women’s underwear merchandise up to four times each year through constant offering of consumer fresh models and other greater choices. Fabric compositions are used for the products. La Perla focuses on a market segment that allures high-quality, elegant, and luxurious products solicited from valuable fabrics. There is much input towards emphasis on artisan aspects in manufacturing immediate products as well as stressing implications on the Italian craft heritage. Leavers Lace and the Soutache process, as well as Frastaglio techniques, are illustrations of the valuable hand-made fabrics and techniques that are used in crafting La Perla products. Through the origins of corsetry, La Perla has in-depth knowledge for dressmaking as well as possession of unique â€Å"body knowledge† to enhance the female emotion in socially diverse ways. La Perla’s products are strong in development of fabric

Contemperary issues in business Essay Example | Topics and Well Written Essays - 2500 words

Contemperary issues in business - Essay Example The report would also address the various ways of responding to the turbulent changes in the business of the company. The company that has been chosen for this work is Mercedes Benz. Mercedes Benz is a multinational automobile company that is headquartered in Stuttgart, Germany. The company is the automobile distribution of the German automobile producer Daimler AG. The business of Mercedes Benz has its roots way back in the patent of Daimler in 1901 and the patent of Benz in 1886. The model first emerged in 1926 under the name of Daimler-Benz. The restructuring of the organization resulted in the change of name of the business model and is today referred as Mercedes Benz. The products of the company are the luxury automobiles in the categories of various cars, coaches, trucks and buses. The customers served by the Mercedes Benz automobile business comprises of mainly the luxury market segment and its customers. However, the company has also launched lower price model from the year 2 011 which included the B-class, C-class and the M-class automobile products. The roadster model has also gained popularity among the customers in the market. This has led to the increase in market share of Mercedes Benz over the years as compared to its competitors in the world market, namely Audi, BMW, etc. The growth of market share for Mercedes Benz from the year 2006 to 2011 has been represented below in graphical form. The market share of Mercedes Benz has increased from 12.96% in 2006 to 16.59% in 2011. The business of Mercedes Benz could be termed as an open business which is open to the challenges and opportunities of the macro-economic environment in the world market. The business has been able to identify the changing market environment in various economies over a period of last five years for which the company has been able to operate efficient as an open system (Phillips, 1983, p.185). 2.0 Today’s drivers of change The business of Mercedes Benz has been an open sy stem to the prevailing conditions of the several markets in which it has ventured. The company is influenced by the drivers of change in today’s market. It is therefore, important for the company to identify the drivers of change in today’s automobile market in order to be prepared for the challenges to be faced in future course of business (Cameron and Green, 2012, p.88). The drivers of change in the business of Mercedes Benz could be analysed by reviewing the political, economic, social, environmental, legal and technological environment in which it operates. 2.1 Political The political environment in the markets of operation of Mercedes Benz has varied due to the policies of the government that are driven by the political motives. The governments in US, UK, France, etc. have showed concerns over the quality of models launched by Mercedes Benz in order to ensure safety and protection of the customers. The political interferences in the merger and acquisition of Merce des Benz with the other companies like Studebaker and Packard Corporation

Coca-Cola Company Research Paper Example | Topics and Well Written Essays - 2750 words

Coca-Cola Company - Research Paper Example Indeed, Coca Cola’s strategic marketing and management processes add to the company’s firmly embedded financial leadership in the non-alcoholic beverage market segment. Introduction Coca Cola’s strategic marketing and management plans catapults the entity as one of the world’s popular non-alcoholic beverages. The research centers on the history of Coca Cola. The research includes producing a financial statement analysis of Coca Cola America. The study incorporates the similarities and differences between the production processes of both Coca Cola America and Coca Cola Mexico. Coca Cola’s strategic marketing and management processes precipitates to the company’s current financial leadership in the non-alcoholic beverage market segment. History of Coca-Cola. Lonnie Bell (2004) emphasized Coca – Cola, the world’s soft drink, was accidentally invented by Dr. John Pemberton. Dr. Pemberton, a pharmacist from Atlanta, Georgia, formulat ed the Coca-Cola syrup using a three legged brass pot. Dr. Pemberton used two chief ingredients for his invention in 1886. The two ingredients are coca plant and the Kola nut. The Coca plant is a good source of Cocaine. However, Dr. Pemberton insisted that Coca Cola contains only 1 % Cocaine percentage. Paul Gootenberg (1999) theorized â€Å"Cocaine made its first appearance in the United States during the 1880s, when physicians first interested themselves in the drug's therapeutic potential. Limited at first to a relatively narrow range of therapeutic use, cocaine's popularity grew far beyond the boundaries of medical practice. By the late 1890s, many observers came to believe that the popular... This paper stresses that Coca Cola’s strategic marketing and management plans catapults the entity as one of the world’s popular non-alcoholic beverages. The research centers on the history of Coca Cola. The research includes producing a financial statement analysis of Coca Cola America. The study incorporates the similarities and differences between the production processes of both Coca Cola America and Coca Cola Mexico. Coca Cola’s strategic marketing and management processes precipitates to the company’s current financial leadership in the non-alcoholic beverage market segment. This report makes a conclusion that based on the above discussion, Coca Cola’s strategic marketing as well as management plan contributes to company’s retaining its century old popularity in the non-alcoholic beverages market segment. The constant innovative changes in the company’s packaging and ingredients translate to the current pinnacle of Coca Cola’s financial success. The financial statement analysis indicates Coca Cola’s innovative and creative production and marketing strategies significantly contribute to Coca Cola’s current favorable financial picture. There are some similarities and differences between the production processes of both Coca Cola America and Coca Cola Mexico. Indeed, Coca Cola’s strategic marketing and management processes metamorphose to the company’s firmly entrenched financial leadership in the non-alcoholic beverage market segment.

Human Resource Management in a Global Company

Human Resource Management in a Global Company First Chapter Introduction Groups of people see the world through their own set of assumptions, attitudes, beliefs, and values. Learn about their culture and how it formed them, and aim to understand how other culture work so that everyone can be an effective global manager. Organization from every part of the world is reaching out beyond their domestic markets to become international players. Not only is this very challenging on the business them, but it also creates a challenge for individual managers who must cope with working across geographic and cultural borders. Managing globally provides clear systems and approaches to help manage global networks and teams, and it examines the skills needed for dealing with different cultures. It teaches how to succeed in this new world. This is widely recognised that an organisational diversity is obvious and necessary nowadays because of increasing pace of economic and technological development. Organisations need to be flexible if they seek to remain competitive and want to survive in a long run. This research explores the phenomenon of diversity in one of UK’s leading super market named Sainsbury’s (London Colney). The researcher intends to examine what the policy to work with different culture people and how management manage working with diversity people in workplace in the store in last two years I have seen. 1.1 What we think about culture: Hofstede, (1991) defined culture as ‘the collective programming of the mind which distinguishes the members of one category from another’. It’s about share your beliefs, values, expectations of a particular group of people and differentiates them from a member of other groups. It can be found at many different levels. Each cultural world operates according to its own internal dynamic, principles and its own laws. As individuals, we generally only become aware of our own culture when confronted by others. Cultural differences are significant differences which have been identified across countries based on observed cultural dimensions. 1.2 Why culture consider in a multinational company: Multinational companies are completely different from export-based firms not least because of their foreign subsidiaries. Not only does physical distance pose a challenge for effective communication, but also there is the challenge represented by cultural differences. Some MNCs have regarded cultural differences as so important that they have chosen to operate as multi-domestics with decision-making, management style and product development. The attitude is that people in the subsidiaries know best and should be allowed to go their own ways. For example, the attitudes in the Dutch electronics firm Philips for most of the previous century. The downside of this approach is the fiefdom and ‘not-invented-here’ mentality, which resulted in Philips’ North American subsidiary refusing to adopt the Philips video recorder (V2000) and opting instead for the rival Japanese model. However, many MNCs, including Philips since 1987, require a much greater degree of coordination, particularly in regard to learning. To do so, these firms must develop common practices and common values. If foreign subsidiaries are to be integrated for knowledge-sharing purposes, a starting point is an understanding of the mindsets of subsidiary management and employees in terms of their work-related values. The management challenge for many MNCs is to be able to adapt their organizations to culturally distinct environments without losing organizational stability. 1.3 About an organisation: Sainsbury’s is one of the leading retail super markets with approximately 792 stores all over the UK. There are some others supermarkets (Tesco, ASDA, Iceland and Somerfield) in UK which are the competitors of Sainsbury’s. All of them are trying their best to provide good services to their customers and working under diversity workplace. For the present research the researcher has taken Sainsbury’s London Colney to study about diversity. There were many reasons to select Sainsbury’s London Colney for this research. One of the reasons was that this is a big store with 350 employees working in different shifts (morning, evening, day, night and some are working as seasonal employees). The management of this store comprises on around 20 to 30 people. This is a 24 hours store, located in the retail park and is very busy because of its location and also because this is close to M25 and people can get everything from the same store and also there is some other shop near to Sainsbury’s like M S, Next, Boots and so on. The second reason to select this store as a case study was that the researcher is working in this store in its customer services and checkouts department so the researcher as a participant has enough experience to work with different culture people in the store in the last two years. The sample size of this research (which includes on management and employees) was also easily approachable to get the relevant data. The researcher was quite hopeful that management and employees will cooperate with him for collecting data. 1.3.1 Company policy and commitment to colleagues: There is much legislation surrounding the area of diversity and at the same time this provides a minimum standard for this policy, it is the company’s intention to move beyond simple legal compliance where appropriate. This policy exists to enable a working environment in which everyone feels valued and respected in everything that they do. Innovative thinking and different ideas are critical to Sainsbury’s success and their ability to develop new ways of adding value for their customers will be greatly enhanced by the diversity of experiences and perspectives amongst their colleagues. Their ability to attract and retain the highest ability of colleagues from the widest community is essential in sustaining a leadership position. The aim of the company is that all colleagues will be able to work in a diversity environment, where they will be free from discrimination. They are managing their colleagues under the principles of fairness and objectivity, which is integrated into all of the ways. According to Sainsbury’s policy, they will not accept or ignore unfair decisions, practices or requirements that qualify or exclude an individual from meeting essential employment requirements. They include, but are not limited to, a person’s age, race, colour, nationality, ethnic origin, gender, sexual orientation, religion. The equal of men and women are monitored and action taken where necessary and appropriate to ensure parity. In line with their flexible working policy, they will make it possible for colleagues to achieve a balance between their work and home commitments. They will ensure that the opportunities presented through diversity will be integrated into the development of new products and services that add value for their customers. The performance and effectiveness of Sainsbury’s diversity commitment and demographic colleague make-up of their stores are continuously reviewed and where improvement is identified, action has been taken. Any breaches of this policy have been treated seriously and also dealt with under their disciplinary policy. 1.4 Background/Current situation: As we know, now a day’s diversity is a one of the inclusive concepts and based on valuing everyone as a unique individual and celebrating this difference. The management of diversity is about individuals. The management of diversity goes beyond equal opportunities, instead of simply allowing a greater range of people getting more opportunity. The concept of diversity embodies the belief that people should be valued for their difference and variety. Diversity is supposed to enrich an organizations human capital, whereas equal opportunity focuses on various ethnic groups. As I said before that researcher is working in Sainsbury’s (London Colney) and have seen lots of differences about diversity. There are most of the people from Asian ethnic. But we have some Irish, African, Chinese and British as well. As I work in this store I have found some favour for same ethnic group. And for that other ethnic became sometime very aggressive. And from management level, there is also some gender valuing problem. We have seen lots of female managers rather then males. But other, like they don’t differentiate between ages, disabilities, colours and so on. So far you can say, they follow the procedures and that’s why they are success in business now a days. My research is about how they manage, and do they really follow the diversity policies? So, I intend to demonstrate, how a human resource manager can manage all those area and successfully complete company’s mission with different people. All overall, a self assessment for international human resource managers to evaluate and improve their global management skills. 1.5 Aims/Objectives: The primary aim of the research is therefore: To examine diversity, equality and discrimination issues in a multinational company, in particular, the way of HR managers to manage work with different culture people. The research objectives are: To determine what’s the company policy about diversity to manage work with different culture people and to become a successful global manager, aim to develop a global outlook. To outline the development of approaches to organizational analysis. To explore a multicultural company from the perspectives of diverse social groups. An international human resource manager needs to know the way of managing people in twenty first century. We are going to take an overview of what a manager needs to do in relations to managing people in a changing environment. I will be looking at: Diversity issues. International Human Resource Management policies. Managing people in a practical way. To examine the way of recruiting, and selecting the right people. As a human resource manager, we are likely to manage other people on a one- to-one basis. This involves understanding people as individuals and recognizing their differences as well as drawing up some general principles for managing them like motivates them, job satisfaction, and job design. Having accepted that there is a range of reasons why people behave differently in a work situation and that cannot make wild and generalized assumptions about any individual’s reasons for performing better or worse than average, we will recognize that when we put individuals together into a group, the behavior of that group is likely to be changeable. So it is important that they understand about the behavior of groups. So, all overall I will be going through with literature review to practical experiences to find my research project. Second Chapter Literature Review Everyone is different in age, gender, nationality, and ways of thinking. These differences are a source of strength. The concept of diversity means respect and acceptance. It means understanding each individual is unique and recognizing our individual’s differences. It can be the aspects of race, ethnicity, gender, age, sexual orientation, physical abilities, religious beliefs, political views and so on. It is exploration of these differences in a safe positive and development environment. Diversity is about creating an all-inclusive work environment that values and benefits from different human attributes, experiences, and skills at all levels and enables all employees to develop and contribute to their full potential. It is about understanding each other and moving beyond simple acceptance to implementation and celebrating the rich dimensions of diversity contained within each individual. Diversity and equality has become a key driving force in government policies. The concepts of diversity and equality are common but still there are some differences. Diversity is the acknowledgement and respect of differences within and between groups of people. And equality is the framework that enables access, participation, opportunities and contribution that is fair and inclusive. According to Lew Platt (1993-1995) â€Å"I believe the word â€Å"diverse† includes not only different genders and races, but also different cultures, lifestyle and ways of thinking†. 2.1 Diversity Management at work: The concepts of workplace diversity include the principles of equal employment opportunity. Equal employment opportunity policies address continued disadvantages experienced by particular groups of people in the workplace, including people with disabilities and those who mistreated by co-workers on the basis of race or ethnicity. These policies remain an important foundation for workplace diversity policy. Diversity management involves systematic and planned programs or procedures that are considered to improve interaction among diverse people, especially people of different ethnicities, sexes, or cultures. And to make this diversity, a source of inspiration, complementarities, and greater organizational effectiveness should be provided rather than a source of tension, conflict, miscommunication, or limitation on the effectiveness. 2.2 Diversity Approaches: The issues that diversity representatives focus on vary by country. In some countries, the question of language is important, some countries depends on ethnic group, or may be depend on ages. ‘Managing Diversity’ is a term that entered UK debates on equality approaches in the mid-1990s. While it is becoming increasingly common in the UK, there is still disagreement about its meaning and the extent to which it differs from previous approaches. One of the things which do seem to be distinct is the way these approaches deal with differences between employees. The traditional approach to equal opportunities seeks to treat everyone the same. Managing diversity approaches recognises that employees are different and suggest that workplace can get benefit from those differences. What this means for organizations is that they need to adapt to employee characteristics rather than simply expecting from employees to fit with pre-existing policies. The more fundamental alternative would be to restructure the way work is carried out so that everyone can be flexible for that. Another example would be the approach taken to ensuring that appraisal was carried out in a fair manner. A diversity approach would take a more radical look at what types of behaviour and activity are valued by the organization to see whether these are more commonly practised by members of one group rather than another. Business case arguments for diversity share many elements with equal opportunities approaches but they tend to stress additional arguments. These have included claims that diverse teams are more innovative than ones composed of homogeneous individuals and that non-traditional workers can reflect the needs of a wider customer base. Diversity approaches also place a strong emphasis on creating a culture within which everyone feels they belong and are empowered to reach their full potential. One aspect of this inclusiveness is an attempt to find policies which seem equally relevant to all employees. The second alternative is seen as the more radical approach. It argues that there are multiple sources of difference which are as important as those based on gender or ethnicity. People are not defined by whether they are from European or Asian background but instead vary along a numerous of dimensions including personalities and tastes. This approach to managing diversity is strongly focused on individuals as the objects of equality policy and as such is in line with wider trends to individualise employee relations. 2.3 Managing people: Management is often defining as â€Å"getting things done through people† Michael Armstrong (1998). By definition, managers cannot do everything themselves. They have to rely on other people. Managers are sometimes said to spend their time planning, organizing, motivating, and controlling. In practice, the work of managers is quite fragmented. It depends demand on the situation and on the people concerned than on any academic division of the task into clearly differentiated elements. Managers dealing with people: internally with their bosses, their colleagues and their staff; externally with their customers, suppliers, professional advisers and national and local government officials. A leading writer on management, Henry Mintzberg has suggested that managers have: Interpersonal roles: acting as a leader, providing guidance and motivation and maintaining a web of relationship with many individuals and groups. Informational roles: continually seeking and receiving information as a basis for action, passing on factual information, and transmitting guidance to subordinates in making decision. Resource allocation roles: making choices about scheduling their own time, allocating task to people and authorizing actions. Disturbance handling roles: dealing with involuntary situations and change beyond their control. The human resources of an organization consist of all people who perform its activities. In a sense, all decisions that affect the workforce concern the organization’s HRM function. Human resource management concerns the personnel policies and managerial practices and system that influence the workforce. Regardless of the size-or existence-of a formal HRM or personnel department (many small businesses have no HRM department). So as an example, line managers will spend more than 50% of their time involved in human resource activities such as hiring, evaluating, disciplining and scheduling employees. But the jobs are not done yet. As a manager they need to look after employees’ performance. On the based of performance they need to motivate them, understand them and evaluating them. 2.4 Key concepts for Global Managers: The following concepts contain the underlying message of this article. These concepts have direct relevance to the effectiveness of global managers. An understanding and utilization of these concepts are critical to one’s successful global performance. Global leadership- being competent of operating effectively in a global environment and respectful of cultural diversity. This is an individual who can manage accelerating change and differences. The global leader is open and flexible in approaching others can cope with situations and willing to re-examine and alter personal attitudes and perceptions. Cross cultural communication- recognizing what is involved in one’s image of self and one’s role, values, standards, values, and expectations, which are culturally circumstance. Such a person understands the impact of cultural factors on communication. Most of the people are aware of verbal and non- verbal differences in communication with persons from another culture. Not only does such a person seek to learn another language, but also they are aware that, even when people speak the same language, cultural differences can alter communication symbols and meanings and result in misunderstanding. Cultural sensitivity- a person understands the cultural influences on behaviour. This individual behaviour translates such cultural awareness into effective relationships with those who are different. Acculturation- effectively adjusting and adapting to a specific culture, whether that be a subculture within one’s own country or abroad. Such a person knows the impact of culture shock in successfully managing transitions. Therefore, when dealing with employees from diverse cultural backgrounds, this person develops the necessary skills and avoids being ethnocentric. Cultural influences on management- understanding that management philosophies are deeply rooted in culture and that management practices developed in one culture may not easily transfer to another. Effective intercultural performance- applying cultural theory and policies to specific cross-cultural situations that affect people’s performance on jobs. Changing international business- coping with interdependence of business activity throughout the world as well as the subculture of the managerial group. The global manager appreciates the effect of cultural differences on standard business practices and principles, such as organisational loyalty. Cultural synergy- building on the very differences in the world’s people for mutual growth and accomplishment by co-operation. Cultural synergy through collaboration emphasizes similarities and common concerns and integrates differences to enrich human activities and systems. Work culture- applying the general characteristics of culture that how people work at a point in time and place. In the macro sense, work can be analysed in terms of human stages of development. In the micro sense, work culture can be studied in terms of specific industries, organizations or professional groups. Global culture- understanding that, while various characteristics of human culture have always been universal, a unique global culture with some common characteristics might be emerging. Global managers are alert to serving this commonality in human needs and markets with strategies that are transnational. 2.5 Construct area of diversity: Diversity is â€Å"the representation, in one social system, of people with distinctly different group affiliations of cultural significance† Cox (1993). Deresky (1994) also highlighted that, the differences between group members illustrated in terms of the extent such as culture, age, race, sexual orientations, gender and ethnic. There are three characteristics of construct area of diversity, which are classified employees differences. These are Demographic, organisational and socio-cognitive diversity. Demographic diversity: According to Jackson et al (1995), diversity such as ethnicity, age, nationality and gender those are considered visible attributes that can be easily characterised in particular individuals. Organisational diversity: The second category is organisational diversity. It may include: a) Staff job security in the firm. b) Work or professional experience. c) Occupation, functional or job portfolios of the employees such as marketing, production, and finance. Socio-cognitive diversity: The last category is socio-cognitive diversity, which includes cultural and religious values, knowledge level, beliefs and personalities characteristics. By establishing and organising the staff according to their distinctive attributes, it will facilitate business managers to have a more objective understanding and appreciation of their diverse staff’s behaviours, attitudes and values, given the implications for interpersonal and organisational processes and outcomes when staff members work together. As peoples values and beliefs vary individually as a result of their socio-cultural differences, this will affect organisational processes and configurations. For examples:- cross-cultural communication, management-subordinate relationships, international team management, leadership and decision-making styles, staff motivations, staff recruitment, selections and development, and other managerial functions. Apart from the jobs, employees also have differences based on their position within society. Whether an employee a man or women, from a particular ethnic group, is of a particular sexual orientations, has a disability may affect what they want from employment and what are able to offer. Some of these differences may also affect people’s access to jobs and their progress within organisations. 2.6 Discrepancies between academic research and HRM practice: While HRM executives and managers are more educated and professional than in the days when they were in charge of personnel, the level of knowledge in practicing HRM in another part. Many companies hire MBAs for HRM jobs when not even a single HRM course is required in the typical curriculum for an MBA. Recruitment: As an Academic research finding, quantitative analysis of recruitment sources using yield ratios can facilitate in recruitment. On the other hand HRM practices, less than 10% calculate yield ratios and less than 25% know how. Staffing: According to academic research findings, realistic job previews can reduce turnover and weighted application blanks reduce turnover. Alternatively, HRM practices, less than 20% of companies use RJPs in high-turnover jobs and less than 30%. Performance appraisal: According to academic research findings, do not use traits on rating forms, make appraisal process important element of manager’s job. On the other hand, more than 70% still use traits, less than 35% of managers are evaluated on performance appraisal. 2.7 International HRM: Domestic HRM is involved with employees within only one national boundary. And we define the field of IHRM broadly to cover all issues related to the management of people in an international context. Hence our definition of IHRM covers a wide range of human resource issues facings MNCs in different parts of their organisations. Additionally, we include comparative analyzes of HRM in different countries. The complexity of international HR can be attributed to six factors: More HR activities. The need for a broader perspective. More involvement in employee’s personal lives. Changes in emphasis as the workplace mix of expatriates and a local varies. Risk exposure. Broader external influences. In addition to complexity, there are four other variables that moderate differences between domestic and international HRM. These four additional moderators are: The cultural environment. The industry with which the multinational is primarily involved. The extent of reliance of the multinational on its home-country domestic market. The attitudes of senior management. 2.8 International HR policy: In spite of the corporate business strategy unique to each company that they will drive the specifies of an international human resource policy, there are certain objectives that any effective IHR policy should aim to accomplish. And these objectives are: The policy should attract and motivate employees to accept international assignment. It should provide competitive pay plans to ensure the assignee can maintain his or her accustomed lifestyle. It should promote career succession planning and include guideline on repatriation and additional overseas assignment. It should facilitate relocation between home and host location. And finally, it should be cost-effective, understanding and easy to administer. To meet these objectives, we must have internal and external programs functioning to handle the following six areas. In addition to the required technical and business skills, key traits to consider include: cultural sensitivity, interpersonal skills, and flexibility. Document and formally communicate the assignee’s specific job requirements and associated pay in an assignment letter. Identify the compensation, benefits and tax approach that meets company objectives. Some common approaches to pay include: home balance sheet, destination-based, net-to-net, flexible. Assist the assignee with disposition or management of home and automobiles, shipment and storage of household goods, work permits and pre-assignment visits. Provide cultural orientation, language training, spousal support, education assistance, home leave, and emergency provisions. As the average cost of sending an expert on an overseas assignment is between three and five times the employee’s pre-departure salary, quantifying total costs for a global assignment is essential in the budgeting process. 2.9 Integrated HR systems to develop global leaders: Companies with global human resource information systems are likely to be far better positioned to succeed in the highly competitive international market. Multinational companies often discover that, especially in newly emerging markets, local management talent is rarely available to establish and build operations. Consequently, many companies conclude that the only way to start doing business in these markets is to relocate experienced managers from around the globe. Companies doing work in the international marketplace have discovered that providing pre-departure screening and orientation is essential to achieving the highest rates of success. A human resource information system might include data on the potential training needs and past technical and cross-cultural experiences. Having such data would enhance the probability not only of selecting the best candidates, but also chances for success on the assignment, as a result having a great impact on the future development of global leaders. Because most multinational companies now require international experience in order to move up the corporate hierarchy, tracking information related to international assignment can make a important contribution to management development. 2.10 Diversity in multinational companies: The rise of multinational companies and increased global diversification by even small companies has resulted in people of diverse background and cultures working together in the same office or for the same organization. Conflict in such situations is expected, but understanding the diversity issues can help to minimize the conflict and take benefits from diversity group of people brings to an organisations. To understanding how diversity is manage in multinational organizations, try to understand the concept of corporate culture, which defines organisational diversity programs and their use to minimize conflict among employees. Companies and countries can no longer operate as if the rest of the world did not exit. New trading blocs, based on regional, not national, interests have formed with the European Economic Community and the North America Free Trade Agreement. There will be increased pressure influenced by the country culture. For examples, some corporate cultures may encourage women and men gathering together socially after work while country culture would prohibit this. A female executive from the USA might well have difficulty adapting to the rituals of her own company in a foreign country, particularly when the country culture differs greatly from the American cultures. In the case of working mothers, it is usually the woman who is responsible for picking children up from childcare (Deal Kennedy, (1982, p. 80). 2.11 Understanding crosses cultural communication: Some cultures communicate most readily via written messages, while others prefer talking. To relate successfully, understand what communication is, how it works, and how to tailor it to the cultural context into which it will be received. When we â€Å"deliver† a message. We assume that we have â€Å"communicated†. But it is often the case that what has been said is not the same as what has been heard. Although the communication may feel in control, it is the receiver who determines whether communication takes place. The outcome of successful communication is agreement about meaning. This can be difficult to achieve in cross-cultural communication where some degree of misunderstanding is expected. In relationship-focused cultures, such as those in Asia, words only convey a small part of the message; the l